New website for Algol Chemicals - At the same time, a new PIM platform has been introduced

The Algol Chemicals website, www.algolchemicals.com, has been updated with the aim of highlighting the company’s products and services better, as well as to improve its functionality and visuals.

At the same time, a new Product Information Management (PIM) platform has been introduced. The two demanding projects were implemented through close internal collaboration within the Algol Group and by using two separate cooperation partners.

“Up-to-date product information is a prerequisite for all digital business these days. It improves operations from both the perspective of both our customers and the company internally,” says Tiia-Lila Vuylsteke, Customer Experience Team Leader at Algol Chemicals.

According to Vuylsteke, the new PIM platform will enable the introduction of new digital services in the future. At the same time, it improves the company’s competitiveness.

“The first improvement that can be seen by customers is the new Product Search, which makes it easier to view our country-specific portfolios. Improving product information is an ongoing project and we are still in the early stages, but in the future, our goal is to significantly increase the amount of product-specific information.”

Customers have high expectations regarding the online experience

The Algol Chemicals website was last overhauled seven years ago. In the future, development work will be carried out regularly and systematically. A modern and high-quality website is an essential component of digital communications and marketing today.

“Studies show that most B2B customers use the internet to obtain information at some point in the purchasing process, just as consumers do. Typically, this happens before the first contact with the seller. And because such a huge amount of information available online, expectations regarding the online experience are also high — and easily comparable. It is essential that visitors to the website can find the information they need quickly,” says Nina Hedberg, Communications Manager at Algol.

The new Algol Technics website is part of a comprehensive website development project within the Algol Group. The website was implemented using the Sitefinity publishing system in cooperation with Kraftvaerk. Adeona was selected for the PIM platform in cooperation with Canter Oy. 

More information

Tiia-Lila Vuylsteke, Customer Experience Team Leader, Algol Chemicals Oy, tel. +358 40 508 8665

Nina Hedberg, Communications Manager, Algol Oy, tel. +358 50 533 5426.